Established in 2023, Tira – a Reliance Retail Initiative – is India’s newest omnichannel specialty beauty retailer. Tira offers an exhaustive selection of makeup, skincare, haircare, body care, fragrances and grooming products for men and women from leading global and homegrown brands. Our curated assortment of world-class beauty products signifies our commitment to quality and customer satisfaction while putting us at the forefront of the beauty retail industry. In addition to being a technology and service-led experiential retail space, we develop original and engaging beauty content based on the latest research and market trends, which enables us to have our finger on the pulse of the modern consumer.